Search Engine Optimization in Pictures – VIDEO
Our guide to the awesome world of SEO – simply put we say “Make Good Stuff!”. Video courtesy of Climbing Trees, www.climbingtrees.com Elliot Walker’s insight: It’s easy to get lost in the...
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PR & SEO – The Aftermath of the Link Scheme Update
Google sent a shockwave through the PR industry with a link scheme update that enforced new guidelines within press releases. Elliot Walker‘s insight: This article contains some good points on the...
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What is Google Authorship? Tips and Resources
This is a really useful overview about what Google Authorship is and why we should be adopting into our everyday marketing practices. It’s all about connecting your web properties (websites, blogs etc)...
View ArticleHow to Collect Reviews for Your Tourism Business
Any seasoned traveller knows the value of customer reviews when planning the next trip. We know that the difference between a great holiday and the trip from hell can rest on the choice of...
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Using Content Marketing to Improve Local SEO
We all know by now that people rely heavily on the search engines to locate local services and products and there all kinds of strategies for grabbing attention for your local business at the top of...
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8 Ways to Generate Blog Content Ideas
Stuck for ideas for your blog posts and articles? Spice up your content marketing with these useful suggestions for sources of content ideas. Whoever said coming up with blog content ideas is easy must...
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SEO Techniques for Bigger Picture Promotion
This article raises some good issues about the state of SEO and the need to diversify marketing efforts for ‘bigger picture’ success. If you’re in to SEO you probably know about these techniques...
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7 Obsolete SEO Tactics You’re Wasting Your Time On
“SEO has changed over the years, and what worked once doesn’t necessarily work now. Some of the old tactics you are using not only will keep your traffic stagnant, but they may actually cause your...
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Google’s Mobile Search Update – Time to Get Responsive
Website owners beware. Google is on the warpath again. This time the search engine giant wants websites to be more mobile-friendly. And it’s deadly serious. From April 21st Google will start rolling...
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The Missing Link Building Tip For Local SEO
Links have become increasingly important for local search since Google’s Pigeon algorithm update, but columnist Greg Gifford reminds us that local link building tactics differ from “traditional” ones...
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The Surprising Secret of Successful SEOs | SEJ
If an SEO works on improving in this one area, I think that he or she can dramatically improve his or her skill as an SEO. Sourced through Scoop.it from: www.searchenginejournal.com We are in an the...
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7 Obsolete SEO Tactics You’re Wasting Your Time On
“SEO has changed over the years, and what worked once doesn’t necessarily work now. Some of the old tactics you are using not only will keep your traffic stagnant, but they may actually cause your...
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Five Fantastic Tools To Help With Team Communication
Getting your team on the same page can seem like a daunting task in the best of times, and impossible in the worst. But getting team communication flowing openly and smoothly is one of the highest ROI...
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Try Audio and Video Content to Stand out from the Crowd
There’s nothing new about audio and video content. Companies have been using audio visual material to promote their products and services for decades. But the rise of the internet and social media has...
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Five Digital Marketing Trends to Follow in 2020
2020 is here already. It’s that time of year when we assess our business plans and develop new marketing strategies to reach more potential customers than the previous year. Some digital marketing...
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5 Reasons Why You Should Publish Long-form Content
Bloggers, journalists and content producers have argued for years over the optimal length of online content. Some like to keep an article short, direct, to the point and easier to read; while others...
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5 Easy Ways to Create More Video Content For Your Marketing
We all know that video is important for marketing, yet very few businesses get around to creating it. There is a belief that it is difficult, time-consuming and costly to create videos. However, we...
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How COVID-19 has Changed Consumer Behaviour and What Businesses can do to...
Life has changed immeasurably since the outbreak of COVID-19. The pandemic has substantially altered the way we live, work, and play. This is also true of the way we consume goods and services. As a...
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Why and How to Add Subtitles to Marketing Videos
When it comes to video creation, the importance of subtitles is often overlooked. It’s natural to post and promote a video once the content is ready to view. But those who fail to add subtitles to...
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10 Stats That Outline the Benefits of Content Marketing
Content marketing is a long game that requires focus and dedication. And unlike a paid ad campaign with an easy-to-track cost per click, the results can be hard to analyse. Taken together, these...
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